
Just for fun, I ran an experiment last month advertising this blog using Project Wondeful. I spent about $8 to place small graphics alongside popular web comics such as Buck Godet. There was one honest banner (Ideas for Free), and on less honest banner (Sex for Free). No surprise; sex sells.
- Budget: $10.00
- Actually Spent: $8.45
- Ad Impressions: 1,520,000 (Yikes!)
- Clicks to the Blog: 617, for a 0.04% click through rate.
- Readership Before Ads: About 2 or 3 per day
- Readership During “Free Ideas” Ad: About 15 per day
- Readership During “Free Sex” Ad: About 30 per day
- Readership After Advertising: About 2 or 3 per day
- Odd Controls: I only updated the blog once during the advertising period.
Well, this was fun! I got my $8.45 worth of entertainment.