Libraries in the Modern Age: Mall filler storefronts

Problem: Empty Mall Slots and No Libraries

Solution: Instant Temporary Libraries

Malls need full storefronts to attract traffic; too many empty storefronts leads to fewer shoppers browsing through the mall. The mall can cease to be a destination. On the other hand, a mall wants to charge a premium for its retail space, stores want long term leases to capitalize on their investments, and so temporary dead mall space is a normal part of life. Less innovate malls content themselves with renting out the space to a fly-by-night “Christmas Store”.

Turn the mall space into a temporary library.

Overnight, a branch library could exist. Many of the usual library and business rules could be relaxed for this civic minded venture, including rent. The library could pop into existence with nothing more than a couple hundred paperback books, a simplistic check out system or even an honor system, and a box for returns. It would slightly more challenging than a bookmobile. If Internet were available, the library could also put up their entire catalog with a “click here to have it ready for you next visit” functionality such as found at my library. People would return to the mall in order to return library books and to pick up ordered library books. As long as you are there, might as well have lunch or do a little shopping.

This type of approach has worked in the past. Red Ink Studios existed, rent free, in Santana Row for some time with a clear understanding that they would vacate within thirty days of paying tenant being found. This generated more foot traffic to the rest of the outdoor mall than would another empty store front.

The most contentious issue opposing adoption is simple: it’s different. Neither property management nor public libraries are particularly innovative. It would be a good for libraries, with increased visibility and a location with new patrons. It would be good for malls with increased traffic to the mall and new customers that may normally shy away from malls.

Libraries reel from the rapid changes of the Internet, digital media, and our changing patterns of connectiveness. Many libraries could rise to these challenges.