Just for fun, I ran an experiment last month advertising this blog using Project Wondeful. I spent about $8 to place small graphics alongside popular web comics such as Buck Godet. There was one honest banner (Ideas for Free), and on less honest banner (Sex for Free). No surprise; sex sells.
- Budget: $10.00
- Actually Spent: $8.45
- Ad Impressions: 1,520,000 (Yikes!)
- Clicks to the Blog: 617, for a 0.04% click through rate.
- Readership Before Ads: About 2 or 3 per day
- Readership During “Free Ideas” Ad: About 15 per day
- Readership During “Free Sex” Ad: About 30 per day
- Readership After Advertising: About 2 or 3 per day
- Odd Controls: I only updated the blog once during the advertising period.
Well, this was fun! I got my $8.45 worth of entertainment.
1 comment so far ↓
Were the 15 and 30 per day, for a whole month?
If that many “hits” to your website happened, than the traffic stat would be nice, to help the site lising rating…yes?
If so, you got more than 8.45 in entertainment.
That was fun though, thanks for sharing!
Dan Hill
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